A New Edun LABEL, MAIN, RUMORS 12.10.09Written By Ben

Edun was created by Ali Hewson and her husband Bono with the purpose of delivering a social message. Currently, the label create their garments made from organic cotton that is imported from Africa as an initiative to support 1,200 families that live in the region where the cotton is harvested.

The house has released their Pre-Fall collection with the backing of LVMH. Edun has received much help from LVMH creative and business teams. Hewson stated, “Without great clothes, we don’t have a business, so it’s important to get that end right.”

According to Coutorture, Alexander Wand and Sharon Wauchob have been approached to take over as creative director of Edun.

Source: Coutorture