Lacoste Attempting to Save Cocodiles GREEN, LABEL, MAIN 12.28.09Written By Ben

Lacoste has announced that they will invest $500,000 in the next three years to help preserve endangered crocodiles. The label is collaborating with Global Environment Fascility, World Bank, and International Union for Conservation of Nature, as part of their “Save Your Logo Initiative.”

Michael, President of Lacoste said in a statement, “We hope to be able to give back to our iconic crocodile, to whom we owe so much, a small part of what he has brought us.” Lacoste is also the first fashion company to sign on the initiative. Compared to Hermes’s croc skin waste and monopoly, such animal support from a fashion label is always appreciated.

Source: WWD